Independent Qualitative Market Research Services in Melbourne

Our site is open to all!

Market Researchers / Planners / Product Managers and Advertising Agencies.
We continually set the highest standards in the recruitment of respondents for qualitative market research forums. Please peruse the following information pages or go directly to our contact page

Participants / Respondents
(Members of the Public)

If you are interested in taking part in a focus group please refer to respondents’ page and submit your details We will then be in touch and look forward to having your head in the above picture.


I have worked with Phyllis Mitchell & Associates (PMA) for the past decade in my various roles as Strategy Planner & Head of Consumer Insights for Publicis Mojo. Over that time they have never let me down; every time I work with them I am reminded of their rare professionalism, honesty and dedication to doing a great job. They are unflappable in the face of tough or tricky recruitment specifications (which I often give!) and constantly make me look good by recruiting the right people for the right time, and in the right place. I feel very comfortable whenever I brief Phyllis Mitchell and Associates that everything will come together with a minimum of fuss.

Tania Farrelly
Head of Strategy Planning. Publicis Mojo.


Phyllis Mitchell & Associates (PMA) has provided Luma with recruitment, depth interviewing and transcription services for its proprietary ad testing methodology, add+impact®, since 1991. (And I’ve been working with PMA since 1986!) Phyllis, Gordon and Phillip are always pleasant to work with, and we continue to be pleased with their responsiveness to our requests, their ability to cope with tight deadlines, and the overall quality of the services they provide.

Anne Pengelly
Research Director


PMA have been our partners in research for over 5 years across a wide range of consumer categories including automotive, tourism, media and liquor. Their high standards and rich understanding of the research process ensures respondents that are of the highest quality, an invaluable asset in uncovering insightful and powerful researching outcomes. Their ability to turn around big projects quickly and on spec, as well as their attention to detail and ability to contribute to research projects are key attributes we value immensely. And the team is always a pleasure to work with, quick for a debrief or a discussion about the market research industry, emerging consumer patterns, or the state of the nation.

James Rochlin
Director, BDA Marketing Planning